Last Night a Chignon Saved My Life
KMS California needed to engage a global audience of professional hairdressers. Along with a small team of designers, I composed a Flash site with deep links that delivered content in multiple languages. Educational videos accompany promotional material. The rich interactive application is supported by a Rails backend tailored for translators. Since it’s completion, there has seen a 30% traffic increase to the website while the average time a visitor spends on it has jumped sixfold.
go to kmscalifornia.com
The site features educational videos targeted at professional hair stylists.
Content is available in several languages.
geokit is used to search for sponsored salons.
The subscriber list is integrated with the Campaign Monitor API for newsletters.
Teams of translators work on localizing content into other languages such as German and Chinese.